Apparel With Backbone.

Custom work, original designs, and straightforward service—built in Oklahoma for people who expect more from what they wear.

Built With Purpose

Dog Tag Apparel is the customer-facing brand of Dog Tag Printworks LLC, a veteran-owned Oklahoma brand built around custom work, honest communication, and attention to detail.

We started with a simple idea: apparel should feel personal—not pulled from the same generic catalog as everything else. Whether you need one standout piece or apparel for a business, team, unit, or event, we help turn your idea into something you will be proud to wear.

What Matters to Us

Purpose Over Hype

Every design should mean something, represent something, or simply look too good to leave in the drawer.

Straightforward Service

Clear pricing, honest communication, and no disappearing act once your order is underway.

Quality That Holds Up

We care about the details—from the artwork and placement to the finished apparel that leaves our hands.

Have Something in Mind?

Tell us what you want to create. We will help you figure out the details and build a plan that makes sense.